Contractors and vendors will benefit from attending this workshop that explores approaches and tools that can be used to overcome customer resistance toward investment in energy efficient products and services. The seminar emphasizes financial considerations that go beyond the traditional “first cost” and “simple payback” methods. Attendees will learn how to use return on investment (ROI), life-cycle cost analysis, capitalization rate, and tax effects to help business owners understand the long-term financial benefits of energy efficiency for their operation.

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